Director - Greater China and Southeast Asia Pacific
Francis Lui, Director - Greater China and Southeast Asia Pacific, is an industry veteran with over 30 years of experience in the air cargo industry. He leads the Greater China and Southeast Asia team and now with added responsibilities of South Asia Pacific.
During his tenure as Managing Director, Francis played a key role in setting up freighter stations: Bangkok, Singapore, Shanghai, and Guangzhou. Most recently, he also successfully engineered offline stations Dalian, Tientsin, Tsingtao, and Xiamen in China.
Besides focusing on enhancing sales force effectiveness, he has also built up close working relationship with officials of Civil Aviation Administration of China (CAAC) and obtained extra freighter frequencies from Shanghai before Northwest received the bilateral rights. Francis was also appointed as the Visiting Professor of Civil Aviation Management Institute of China.